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Fujifilm Aims to Lead in APS-C Sensor Cameras

Makoto Oishi, Product Planning Manager at Fujifilm, holds a working prototype of the forthcoming GFX 100 medium format camera. (dpreview.com)Makoto Oishi, Product Planning Manager at Fujifilm, holds a working prototype of the forthcoming GFX 100 medium format camera. (dpreview.com)

I am relatively new to the Fuji X system and enjoy learning more about it. On March 28, 2019 DPReview published an interesting interview with three senior executives in Fujifilm’s Electronic Imaging Products Division:

  • Toshi Iida, General Manager
  • Makoto Oishi, Product Planning Manager
  • Shin Udono, Senior Manager of the Sales and Marketing Group

The Fuji executives explain that they are committed to APS-C sensors and are positioning APS-C against full-frame. They believe APS-C is faster, and more responsive because of the smaller sensor. Overall, Fuji is focusing on speed and image quality: Versatility is the most important thing, and we’ll keep investing accordingly.”

Up next First Signs of Spring Photography: Podcast with Adobe Evangelist Julieanne Kost.
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