Writing
It’s Important to Have Your Own Space on the Internet
Om on big publishing platforms:
No matter how often this happens, we don’t learn our lessons — we continue to till other people’s proverbial land and keep using their social spaces. Whether it is Facebook, Instagram, LinkedIn, or Medium, we get trapped in the big platforms because they dangle the one big carrot in front of our eyes: the reach, the audience, and the influence.
And we keep doing their bidding — they use our social networks, our work, and our attention — and, in the process, help make their networks gigantic and indispensable. We become pawns in their end game. And then they change the rules of the game — after all, if you own the league, you make the rules.
I have known the truth about social platforms. I quit Facebook and Instagram years ago, and candidly I am better for it. I don’t need 5000 friends — 15 good ones will do. And as far as sharing photos — I am happy that I have about a thousand people interested in my photographic work instead of 100,000 followers on Instagram.
Finding Readers One at a Time
Sophia Efthimiatou, head of writer relations at Substack, explains that it’s ok to start writing with a small audience:
You would think known writers with large audiences have it easy here, but the pressure to succeed is felt more among them. The stakes are low if you are not at all known. There is no audience to lose, only one to gain. And gain you will. Perhaps when you start your only subscribers will be your best friend, your lonely neighbor, and your aunt–who can’t even read English. And then, one day, a fourth subscriber will roll in, a total stranger. That person will be there just to read you.
She’s right. One thoughtful reader who finds value in something you’ve written is enough.
Blog About Whatever You Want to Share
Ben Werdmuller on what you should write about on your blog:
Whatever you want to share. That’s the long answer and the short answer.
What you shouldn’t worry about is whether what you’re sharing is valuable. If you want to share it, it’s inherently valuable: a reflection of who you are and how you think about the world.
If you want to use it to build a business, then do that. If you want to share more about yourself, then do that. There are no wrong answers.
This is such a simple answer and the best one I’ve seen.